ABC First Aid is proud to be a Founding Launch Partner of the They’re Boobies. Not Barriers. Women Need CPR Too. campaign. Their support reflects a shared belief that no one should miss out on life-saving CPR or defibrillation because of hesitation or misconception. As one of Australia’s leading first aid training organisations, ABC First Aid is committed to building confidence, improving emergency response education, and empowering people to act when it matters most. Through their partnership, they are helping raise awareness, support education, and inspire thousands of Australians to challenge barriers and ensure more women receive the life-saving care they deserve.

For decades, Laerdal has been at the forefront of advancing resuscitation training, medical simulation and life-saving education around the world. As a Founding Launch Partner of the They’re Boobies. Not Barriers. Women Need CPR Too. campaign, Laerdal is helping challenge the barriers that can prevent women from receiving timely CPR and defibrillation. Their commitment to improving emergency response through education, innovation and research aligns closely with the campaign’s mission to build confidence, change perceptions and ensure more women receive the life-saving care they deserve.