“This campaign highlights an important issue relating to the hesitation in initiating CPR on women who have collapsed. By highlighting and addressing the barriers to providing timely chest compressions and defibrillator use on women this campaign will build the confidence needed to act quickly and without hesitation when every second counts”

“Honestly, I’d never thought about the possibility of someone hesitating to give CPR because of a body part we’re born with. It’s easy to take our own bodies for granted – especially as women, who already deal with enough painful and uncomfortable bodily realities. Performing CPR on a woman should never be awkward. It should just be automatic.”

“I think this is an amazing campaign. The humourous slogan highlights a serious problem that I was completely unaware of. Having a wife and two beautiful daughter’s, the thought that someone might hesitate at an absolutely critical moment, that could mean the difference between life and death, just because of a natural part of the human body is beyond terrifying to me. As the campaign says, they’re only boobies.”

“I never realised that concerns about a woman’s chest could make people hesitate to perform CPR or use a defibrillator. Thinking about it has made me more aware and more confident that I would act without hesitation if someone’s life depended on it.”